Mass Com 100w - MW 1:30pm-2:45pm
Journal #7 - Targeting Audiences
Pakman7JR@hotmail.com
Word Count: 326
This Vans full-page ad is going after 13 to 25-year-olds. Their occupation is anything that doesn't require them to dress up every day, although occupation doesn't seem to be an indicator of whether or not someone likes vans. Their household income is anywhere from $20,000 a to $120,000 a year and their education level would be anything above fifth grade. Marital status would be either, but most likely single, because they are focusing on the younger crowd. They are shoe-heads who think they have a unique, funky style, but are really just following the mainstream trend.
The ads key message lies in the imagery of the shoes and the repeated logos. It attracts a less involved audience because it doesn't require much thought to understand the ad. It is very simple and practical, especially for what it is advertising: shoes. People look at shoes and if they look nice, then they buy them. So, all Vans has to do is present what their shoes looks like; goal accomplished.
This Skyy Vodka ad is directed to, obviously, people who drink alcoholic beverages, or people who will in the near future. They are marketing towards partiers. Their age range is most likely from 16 to 40 years old. They would have a medium regard for education because the very uneducated will normally go for 40s or six-packs while the highly educated probably don't go to drinking parties as much. They would be middle-class to upper-class, economically. Singles who are ready to mingle will find this appealing.
The ad immediately makes me think of a penis with two girls sucking on one ball each; this was probably the response the company wanted my subconscious to create. It is directed at an alcoholically and overly social audience. The words "GO NATURAL" could be a sexual innuendo of sorts. Either way, like the Vans ad, this one presents much more attractive imagery than textual advertising.
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