
My Skyy Vodka ad can be redirected to the middle to upper-class, ages 45 to 60.
I would lower the brightness and sharpness of the color.
Instead of "Go natural," it would read "Feel young again."
Instead of two mouths, I would have a young looking middle aged couple smiling at each other, in a flirtatious way.
I would place the ad in US News and World Report.

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